by Jennifer Flynn Dear
As we launched our annual partner and employee Season of Giving campaign this fall, we were sensitive to the added pressure and demands our people were feeling as a result of our new reality. During a year marked by a series of unimaginable challenges, KPMG professionals had already made considerable donations benefitting COVID-19 relief, racial justice and many other causes and organizations we actively support as a firm and individually.
In light of the generosity already shown by our people, instead of focusing our messaging on encouraging charitable giving (as we have done in past years), we shifted the theme of our Season of Giving communications to recognize how committed our people remained in staying connected to one another and our communities – albeit virtually – throughout 2020. We also celebrated the many ways KPMGers lent their time and treasures to support the meaningful causes and organizations that matter most to them.
What we discovered is that our giving spirit proved stronger than ever! Contribution amounts per KPMG donor increased 15% with our people enthusiastically pledging nearly $18 million during our Season of Giving campaign. When you factor in the unprecedented year we faced, we are truly moved by these results and the dedication of our professionals. However, we are not at all surprised – this is who we are.
We do what matters, especially when it matters most. We take care of one another, both within the firm and in the communities where we live and work. Now, more than ever before, we are seeing employees lean heavily into corporate purpose and Values and take personal action to drive broader societal change – For Better. I couldn’t be prouder to be part of this change and lead our Community Impact efforts at KPMG.