By Miriam Hernandez-Kakol
Three-quarters of CEOs want to lead disruption in their sector, but most are struggling to respond effectively to the pace of change. To thrive and grow in this volatile world, organizations need to build stronger connections between customers and experiences, talent and technology, data and decision-making, and inputs and outcomes.
While on the path to becoming 21st-century enterprises, organizations are unremittingly confronted with challenges in aligning current business operations across the entirety of the enterprises to deliver efficient, singular customer experiences.
When we consult our clients, KPMG’s Connected, Powered and Trusted approach repeatedly provides this industry-driven and customer-centric business model. The focus is on a customer centric enterprise wide approach that drives the roadmap necessary to digitally transform your business from front middle to back office. A new KPMG alliance with Salesforce, will enable scaling the Salesforce platform and cross-cloud solutions for these client journeys.
When consulting clients on their customer promise, here are the top three concepts for consideration using a Connected, Powered and Trusted approach:
This week at Salesforce Dreamforce, we are discussing a connected customer experience with our clients, third parties and others to help them see how the idea of connection, empowerment and trust can guide their journeys to potentially yield twice the value for their businesses.