Only 3 in 10 Real Estate Leaders Using Data to Improve Tenant Experience: KPMG Survey

In commercial real estate, the ever-expanding volume of market, building, and tenant data represents a strategic opportunity for investors, developers and managers alike. Yet according to the inaugural KPMG Data Strategy Survey, only 31% of real estate leaders in the U.S. are using data with an objective of improving tenant experience compared to 28% of their global counterparts. Additionally, only 32% of U.S. respondents and 25% of global respondents say they are sharing building data with tenants in an effort to improve the tenant experience.

”We believe that now, more than ever, there is a great opportunity to leverage data to improve the customer experience, meaning both your investors and tenants, drive internal efficiencies and develop insights for better decision making, ” said Phil Marra, U.S. Real Estate Funds Leader. “The real estate industry is behind the data curve of most other major industry groups and real estate companies need to develop a comprehensive data strategy road map to accelerate their journey.” 

Robin Roberts

Additional findings of note:

  • Seventy five percent of global leaders and 59% in the U.S. say tenants have not asked about health related data (I.e. hygiene standards of the building)
  • Thirty four percent of global leaders and 40% in the U.S. indicate their plans for data strategy implementation have been accelerated due to increased COVID 19 working from home.
  • Fifty-seven percent global and 74% of U.S. respondents say they have a coordinated strategy for data delivery
  • Only 41% global (but 51% in the U.S.) say they agree they can acquire information in a timely manner

Marra also believes “those organizations that can quickly capture, synthesize & analyze data available to them, from internal and external sources, including traditional financial data and nontraditional data such as building systems and signals from customers, tenants & investors, will set themselves apart from the pack”.

To read the full report click here. To connect with Phil on LinkedIn click here.

Media contact

Matt Weiss

Matt Weiss

Industrial Manufacturing Corporate Communications Lead, KPMG US

+1 201-307-8138



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