Six CFOs from professional football, baseball, basketball, hockey and soccer teams recently gathered virtually with KPMG to share new perspectives regarding the financial impact of COVID-19.
“If there is any industry that is going to bounce back, it’s ours,” the executives agreed. Despite all that their franchises have gone through during the past year, they remained tremendously optimistic that their organizations were, or would be, turning a corner in the near future.
This feeling was, in part, buoyed by successful technology enhancements that would not only help inspire fans to feel more confident about the safety of attending a live sporting event, but also enhance their experience and ultimately lead to increased revenue. The key areas that underpin growing confidence and optimism are:
New policies and processes implemented because of the COVID-19 pandemic may prevail as new best practices and set the foundation for a sustainable return to sports that is more resilient than ever before.
To arrange an interview with KPMG’s Shawn Quill, please contact Mike Alva. You can read more KPMG insights on the sports industry here.