By Claudia Saran
As businesses continue to navigate the uncertainty of the COVID-19 pandemic, one thing is clear—companies with a strong organizational culture will be best positioned to rally employees and motivate them to meet the challenges of this crisis, and beyond.
In a poll of more than 300 business executives, more than half (53%) said culture is one of the most important factors impacting their ability to successfully “reemerge or restart” their respective business following the COVID-19 health and economic crises.
We think of culture as a set of predominant beliefs and mindsets that drive how things get done in an organization. Below are three actions leaders can take to ensure culture lies at the heart of everything they do not just today, but as they plan for a bright future.
At some point, this crisis will ease and businesses will begin the process of “restarting,” taking into account a variety of ethical, cultural and strategic considerations. Those with a strong culture in place will not only survive, but also thrive in this new reality.
Claudia Saran is the chief culture officer for KPMG in the U.S. For more information or to arrange an interview, please contact Kristen Morgan.