Gamblers determine where and with whom to play based in part to how gaming operators bring Environmental, Social, and Governance (ESG) factors to life within their organizations, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm.
“Understanding the ways in which ESG determines consumer behavior can help businesses across the gaming industry design their products and marketing to ensure gamblers are safely entertained,” said Rick Arpin, KPMG U.S. Gaming Lead and Managing Partner of the firm’s Las Vegas office. “Adherence to ESG regulations and shareholder requirements are no longer a simple “check-the-box” exercise. Consumers have made it clear that an operator’s prioritization of ethical behavior and implementation of ESG initiatives are important elements in deciding where to spend their gaming dollars.”
The survey features insights from more than 1,500 consumers in the United States, United Kingdom, and Canada on ESG-related factors in gaming, casino play and sports betting. For key takeaways from the survey click here.