October 18, 2023 – About a year ago, our social consciousness exploded when a natural language processing chatbot was made available to anyone with internet access. Fast-forward to today, and nearly one in four U.S. consumers already view Gen AI as very useful to their lives, with more than 50% viewing it as at least somewhat useful according to the findings of KPMG’s 2023 Consumer Technology Survey.
“While artificial intelligence has long been an integral part of people's daily lives whether they realized it or not, I’m not sure how many consumers could have told you what Generative AI was a year ago,” said KPMG Global and U.S. Technology, Media & Telecommunications Leader Mark Gibson. “The pace at which consumers have adopted Generative AI has been unlike anything we’ve ever witnessed, with the most beneficial uses evolving daily.”
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The KPMG Consumer Technology Survey was conducted in the third quarter of 2023 and canvassed 1,507 U.S. consumers across all age groups about how they are using 22 different technology products and services today and how they expect to use them over the next year. The full report, including more insights by age group and results for all 22 technologies, will be released later this year. For additional information on KPMG’s Technology practice, visit: Technology (kpmg.us)
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