Winning in business with data and analytics
Winning in business with data and analytics
Insight

Winning in business with data and analytics

Too often executives focus on technology and underestimate the significance of the people and organizational components.


By Manny Goncalves

Businesses are pouring vast sums of money into data and analytics, with International Data Corporation estimating that corporate spending on D&A globally will surpass $200 billion a year by 2020.

In a recent article for the Harvard Business Review, KPMG’s Carl Carande explained how businesses can make the most of their investments. He notes too often executives focus on technology and underestimate the significance of the people and organizational components required to build a successful D&A function.

As Carande points out, a robust D&A function encompasses more than a stack of technologies, or a few people isolated on one floor of the building. Instead D&A should be the “pulse” of the organization.

D&A should be the pulse of the organization, incorporated into all key decisions across sales, marketing, supply chain, customer experience, and other core functions.
Carl Carande, vice chairman, KPMG Advisory

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