Future Marketing: C-Suite Aligned, Visible, and Primed for Growth
Featuring insights from marketing leaders, developed in partnership with Reuters Events
Amid budget squeezes and rising costs, the relationship between marketing and finance is a fragile one. Generating marketing growth requires thoughtful investment, flexibility, and visibility of spend. In partnership with Reuters Events this report provides you with five key strategies to align marketing with business success.
Discover 5 critical conversation points:
- Aligning your marketing and business objectives with the C-suite
- Focusing on fundamentals and tie back to ROI
- Building brand equity and empathy to drive value
- Leveraging technology, skills, and data as a single source of truth
- Honing internal and external communications around shared organizational goals
Dive into our thinking:
Gain business-critical insights from senior marketing leaders
Download PDFExplore more
Insight
Make marketing pay off
Marketers: Drive efficiency and performance by applying cost-efficient growth strategies
Insight
Marketing & finance need strong bonds to innovate & grow
Learn how marketing and finance can redefine their working relationship to align on financially responsible growth strategies, and not get left behind.
Insight
How CMOs can limit marketing-finance complexity
Streamline marketing-finance operations to drive revenue growth
Meet our team
